Referral Conversion
Definition
The percentage of all incoming referrals that ultimately reach randomization. This is the primary end-to-end enrollment efficiency metric.
Why It Matters
Referral conversion measures total pathway efficiency. A low rate signals that operational losses are occurring at one or more stages between candidate identification and enrollment.
Illustrative Reference Range
An illustrative range for referral-to-randomization conversion is 30–50% depending on indication and protocol complexity. Sites should establish local baselines.
Common Causes Of Low Conversion
- Records advancing to site review with incomplete information
- Coordinator capacity constraints limiting scheduling throughput
- Slow first-contact response allowing candidates to disengage
- Inadequate follow-up protocols at each transition stage
